Martech Group is a consultancy based in New Zealand. We work with local, Australasian and South East Asian clients to develop strategies and implement processes to enable them to:
· respond to major changes in their business environment, such as legislation or emerging technologies
· manage value
· manage stakeholder relations.
This website illustrates our activities, primarily through the use of case studies.
Martech provides services and solutions to clients in defined markets. We work with:
· small to medium size enterprises that:
- are starting an expansion phase, having piloted new products or services
- are preparing for their next big jump in size through growth, acquisition or strategic partnership
- are deciding whether to enter into a new venture
- are in a turnaround situation
- have owners who who wish to realise value and exit the business.
· sector representative groups to achieve consensus on co-ordinated actions, improve governance, develop sector-based strategies and improve innovation processes
· science providers and organisations which interact with science providers
· a variety of other organisations including government, Maori, community and non-governmental organisations.
Our Client Base
Martech consultants have worked with organisations in New Zealand and offshore in:
· technology sectors (information technology, manufacturing, biotechnology, energy, media)
· service sectors (tourism, finance, trading)
· primary sectors (forestry, fishing, horticulture)
· government (central, local, regional)
· state sectors (science, education, health)
· non-governmental sectors (Maori, religious and voluntary).
Our Guiding Principles
Martech Group focuses on optimising value for our clients.
In our view, effective strategy development and long-term business success must recognise that:
· all organisations are part of a value
network, including the supply chain, customers, distributors, other
stakeholders, competitors and other organisations which provide related
products or services to the same customers.
· it is
increasingly difficult to predict the
future with any certainty.
· all organisations must differentiate themselves to survive. This requires a continuous process of innovation.
· strategy must be developed to achieve the outcomes specified by the stakeholders (represented by the Board).